To prepare the beef: Add ground beef and seasonings to a large bowl. Mix seasonings into meat with hands. Cook in a large skillet or pan over medium high heat 8-10 minutes until well browned. Break large chunks into smaller pieces.
In a large sauce pan melt cheese over medium heat, stirring throughout until completely melted. Add green chiles, tomatoes, salsa, and seasonings. Stir in ground beef. Serve warm with tortilla chips.